29 Nov '14, 7pm

So You Think You’re Buying from Sears...

So You Think You’re Buying from Sears...

I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store name in Merchant Center to “New Egg – The Unbeatable Sale.” But what I discovered is that Unbeatable Sale is actually a merchant of NewEgg’s that sells through the NewEgg site (and as a result is covered under a number of their policies). At the same time, Unbeatable Sale gets to use the NewEgg brand name as their store name in Google Shopping results: So I started digging more. Turns out Unbeatable Sale is a lot of places: So who else is doing this? Well, Sears and Walmart: And in this case, they get double listings – as they are technically two different “stores” on...

Full article: http://www.portent.com/blog/ppc/google-shopping-feed-affi...

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