29 Nov '14, 3pm

Holistic SEO: The Foundation of Your Conversion Funnel | RKG Blog

Holistic SEO: The Foundation of Your Conversion Funnel | RKG Blog

Holistic SEO: The Foundation of Your Conversion Funnel posted by Laura Scott | October 16, 2014 | 4 comments Understanding your customers’ purchase behavior is crucial to maximizing the return from your marketing efforts. What is pulling them into your conversion funnel? Where do they exit? What is the difference between a visitor and a converter? One objective of holistic SEO is to understand your users’ path to conversion and what they need in each phase of your conversion funnel. With that understanding, your site can be optimized so that visitors in each phase have an appropriate page that meets their unique needs. In addition to aligning your content with your searchers’ needs, good SEO makes your site intuitive and easily navigable, and it creates a foundation for site visitors to interact with your site and move through your conversion funnel. Because of this, SEO n...

Full article: http://www.rimmkaufman.com/blog/holistic-seo-foundation-c...

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