29 Nov '14, 12pm

The Future of Affiliate Marketing | SEW

It's funny how most people see the affiliate marketing space as something independent of search. True, the ones who don't fall into the "most" category are well aware of the benefits of the search industry to solid affiliate marketing. People like Jeremy Shoemaker (a.k.a. Shoemoney ) and Rae Hoffman (a.k.a. Sugarrae ) have taken advantage of this for years. Affiliate marketing and paid search also share a lowly position in the marketing efforts of most Fortune 500 companies and largely for the same reason -- it seems like a lot of work for a little return. Where they differ is most search people don't mind that the large companies aren't there raising the cost of clicks, whereas affiliate marketers would love them to enter the fray so they could have more well-branded products to market. Affiliate marketing has had some major ups and downs in its relationship with search -...

Full article: http://searchenginewatch.com/sew/opinion/2064269/the-futu...

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