29 Nov '14, 10am

How to Run #FacebookAds for an E-Commerce Site by @esornoso

I have a problem running facebok ads. Could you please give me some advice? I’ve run Facebook ads for several month but can not find out the best way to structure my campaign for my e-commerce website. I want to advertise as many as possible my website’s products, then I split my ads for all products into adsets with a product type (for e.g: Adset_dress1, Adset_dress2, Adset_bra1, Adset_bra2, ….), each adsets contains 2 ads only. But just some of my adsets are spending much money and get many impressions/ clicks. In turn of adset, only 1 ads are spending much money and get impressions/ clicks. That means only portion of my products are advertised. How can I make more of my ads spend more money to get more impression ? Should I split ads into a lot of adsets ?

Full article: http://www.searchenginejournal.com/run-facebook-ads-e-com...

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