28 Nov '14, 4pm

The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler by

Content marketing has been around forever, but it wasn’t always called content marketing. Now that it’s getting bigger, Jordan sees the same mistakes being made now that people were making before the popularity of content marketing exploded. One of the biggest things is that people hear about content marketing, they get into it, they produce a good piece of content, and then it falls flat. It falls flat because the only place they’re promoting it is on their own website and social media accounts. Because of that they don’t get the traction out of that content that they were really hoping for. When content falls flat businesses get discouraged and tend to give up too easily on content marketing. With content marketing, promoting the content is as important as actually creating the content. With the way Facebook and other social networks are going, we’re getting into a pay-t...

Full article: http://www.searchenginejournal.com/one-big-mistake-busine...

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