How to Use Personas to Write Effective SEO Content

Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard. Writing great search and user-friendly content for your website is, well, pretty dang difficult. There is a lot that has to be considered when trying to engage your audience because you’re not writing for an audience of one, but of many. And all of them have a personality and motivations of their very own! When creating engaging content, there are two concepts that you must first understand: why visitors are on your site and what they want to find. These two concepts can be translated into two words: personas and personalities. Persona = motivation (what the visitor needs, why they are on your site) Personality = temperament (how they navigate, what they need to see or read to find what they want) If you want to create content that engages with your audience and motiv...

Full article: http://www.searchenginejournal.com/how-to-use-personas-to...

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@seotweetz » 08 May '12, 2pm
RT @lediamedia: How to use personas to write effective #SEO content (via @sejournal) [link] Nothing groundbreaking, great for n00bz
@lediamedia » 08 May '12, 2pm
How to use personas to write effective #SEO content (via @sejournal) [link] Nothing groundbreaking, great for n00bz
@PCasey86 » 04 May '12, 8am
RT @Tudor_Davies: How to Use Personas to Write Effective SEO Content | Search Engine Journal [link]
@seotweetz » 30 Apr '12, 12pm
RT @customeragriya: How to Use Personas to Write Effective #SEO Content by @StoneyD [link] via @sejournal
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@localbusinessco » 25 Apr '12, 11am
RT @DanielZeevi: How to Use Personas to Write Effective SEO Content [link]
@ContentAxis » 25 Apr '12, 10am
Writing content for a website is easy. Writing good, search-engine-friendly content for a website is hard.... [link]
@quilesmarketing » 25 Apr '12, 10am
How to Use Personas to Write Effective SEO Content by @StoneyD [link] vía @sejournal
@nomadchique » 25 Apr '12, 5am
RT @JonMikelBailey: How to Use Personas to Write Effective SEO Content | Search Engine Journal [link] by @StoneyD
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RT @YaysonPotter: How to Use Personas to Write Effective SEO Content [link]
@VertusCraig » 24 Apr '12, 4pm
How to Use Personas to Write Effective SEO Content [link] - It's always a good idea to have customer personas
@sharonmostyn » 24 Apr '12, 12pm
RT @JimHarris: How to Use Personas to Write Effective SEO Content | Search Engine Journal [link] by @StoneyD
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@Juliana_Marie » 23 Apr '12, 9pm
Read the examples under each "persona". Nerd love. #BSG #BattlestarGalactica [link]
@kasio24 » 23 Apr '12, 8pm
RT @JuliaAFowler : How to Use Personas to Write Effective SEO Content by @StoneyD [link] via @sejournal
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@seotweetz » 23 Apr '12, 6pm
RT @amin_michael: How to Use Personas to Write Effective SEO Content by @StoneyD #seo #webpm [link] via @sejournal
@contentrix » 23 Apr '12, 6pm
While I think the title of this article is a bit confusing, great advice on SEO copy [link]
@amin_michael » 23 Apr '12, 6pm
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@MKTdojo » 23 Apr '12, 6pm
How to Use Personas to Write Effective SEO Content [link] Use Persona to Know Your Customers' Needs! @sejournal
@ebekiel » 23 Apr '12, 6pm
Helpful piece on how to write content that attracts visitors (SEO) and keeps them interested (know your audience): [link]
@EvanFrangos » 23 Apr '12, 6pm
RT @copyblogger: How to Use Personas to Write SEO Copy that Works - [link]
@copyblogger » 23 Apr '12, 6pm
How to Use Personas to Write SEO Copy that Works - [link]
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@gregoryheller » 23 Apr '12, 5pm
Good advice RT @Volacci: How to Use Personas to Write Effective #SEO Content [link]
@crossfuse » 23 Apr '12, 4pm
Personas can help make your content go the extra mile. @sejournal shows us how - [link]
@zagoumenov » 23 Apr '12, 4pm
RT @DashBurst: How to Use Personas to Write Effective SEO Content [link]
@gikinet » 23 Apr '12, 4pm
決して新しい話ではありません。ただし、とても重要な話。。一言でいうと、、「料理は食べさせる相手がいるからおいしくできる」ってこと。 [link] [link]
@seotweetz » 23 Apr '12, 4pm
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RT @mitchmonsen: Writing with Personas: [link] nice article on @sejournal #UTstartup
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Writing with Personas: [link] nice article on @sejournal
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#geekstuff How to Use Personas to Write Effective SEO Content [link]
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