23 Apr '12, 9am

How Even Established Sites Use Keyword Difficulty aka Efficiency Data: [Edit: I try to post original stu...

How Even Established Sites Use Keyword Difficulty aka Efficiency Data: [Edit: I try to post original stu...

How Even Established Sites Use Keyword Difficulty aka Efficiency Data Author: Gabriel Goldenberg [Edit: I try to post original stuff but I realize here that I'm adapting "second page poaching." It only occurred to me after writing my post, but when you're done reading this, check out Virante's posts on second page poaching , relevant data collection and an API . ] While working on a huge site with 1000s of pages and keywords, I realized that I needed to prioritize what keywords to build links for. The situation was different from a brand new site, because for a new site, all keywords are equally hard to rank for (except perhaps those in the domain), in that you’re not in the top 100 for anything. In such a case, you typically prioritize keywords by absolute search volume, then keyword difficulty. Unlike a brand new site, this site already has pages in the top 100 – and esp...

Full article: http://seoroi.com/seo-roi-quality/why-even-established-si...

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