27 Nov '14, 10pm

Wondering how to get the right data for an infographic? Watch this: via @VerticalMeasure

Wondering how to get the right data for an infographic? Watch this: via @VerticalMeasure

Would you have a great infographic without great research? I’ve seen some visually compelling infographics with some horrible data, and I’ve seen some horribly designed infographics with fantastic data. It’s really important that there’s a balance between the the research and the design. Research is essential to an infographics foundation. It’s the skeletal structure of the whole piece and when you have strong research, and a great design from the research, then it can be more balanced. It really comes across as a more authoritative and trustworthy content piece. You want to keep in mind the following while you’re researching your topic. Find data that is compelling to the target audience. Keep the copy informative but at the same time straightforward and concise. Collect all of your sources in a spreadsheet that is structured like a story, with an introduction, a hook sta...

Full article: http://www.verticalmeasures.com/content-marketing-2/how-t...

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