23 Apr '12, 7am

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has incredible reach, but due to a variety of factors such as potentially unsafe brand environments and lower production values it does not command the same high CPMs as the latter. Premium video content, which more closely resembles the TV environment, offers a more premium ad placement and CPM. The past couple of years, however, have given rise to a third form of online video: "Web TV". This hybrid form of video content bridges the gap between these two ends of the spectrum by combining shorter form content more typical of UGC and higher production values that more closely resemble premium/TV. Perhaps the best examples of Web TV can be found on YouTube's partner channel program, ...

Full article: http://searchenginewatch.com/article/2169474/Web-TV-Shows...

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