27 Nov '14, 5pm

How to Get Clients On Board a Content Strategy

As you and your client look over the various mind map PDFs you will see patterns of topics that have been covered to achieve rankings. The forward-thinking SEO in you should now stress the importance of thinking in terms of grouping content ideas into categories so Google can process the information with ease and understand what your site is all about. This way you can avoid lightweight content being produced, which won’t rank and could even lead the client into a Panda hit. You can build a content strategy that taps into your client’s wealth of knowledge, while doing so in an organized manner. You can constantly consult on the content and manage the meta data to help your client achieve the goal of top-rank content.

Full article: http://www.semrush.com/blog/publications/how-to-get-clien...

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