23 Apr '12, 4am

Google AdWords for Video Launches with Improved Targeting on YouTube

Google AdWords for Video Launches with Improved Targeting on YouTube

What does the new Google privacy policy, YouTube and Trueview metrics all have in common? They form the foundation of Google’s latest AdWords platform change which brings video advertising out of the realm of huge budgets and TV ad campaigns and into the hands of small to medium sized businesses all over the world. Google aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available, affordable and measurable for everybody. The most significant change for experienced video advertisers is that campaigns will now be able to demographically target 10x more users on YouTube. Just like paid search, where you only pay per-click to your website regardless of how many times your ad is show, with AdWords for video you only pay per-view of your video ad. What is more, with TrueView pricing yo...

Full article: http://searchenginewatch.com/article/2169479/Google-AdWor...

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