27 Nov '14, 5pm

Inside The World Of Marketing Agencies: Interviews With Three Experts by @johnrampton

There has been a big shift from the days when marketing agencies used to have hundreds of employees spread out across multiple locations. That’s something you don’t see anymore. There has been explosive growth in niche specialization. Brands used to be limited in what they could do to market themselves — there was radio, TV, and print advertising. Now there’s thousands of options for what you can do to market yourself online. If you’re aiming for a career in digital advertising, James recommends getting into the fields of math, science, or analytics. Writing and designing are also a valuable skills, but at the end of the day those have to be tied to business goals. In regards to designing, James says the ability to create a beautiful website was a great skill to have years ago. In the world of big data, even designers need to fundamentally understand where businesses are g...

Full article: http://www.searchenginejournal.com/inside-world-marketing...

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