27 Nov '14, 3pm

The Bartender’s Guide to Content Marketing by @PBrooks_SEO #contentmarketing

The Bartender’s Guide to Content Marketing by @PBrooks_SEO #contentmarketing

The same goes for your content. You need to mix it up so that every month (remember that editorial calendar we were talking about before?) you have a good cross-section of content that appeals to each of the personas you identified in your previous research. That means your content should not only provide different kinds of value (tips, tricks or information) to your audience, it should also represent different voices in your industry or organization as well.

Full article: http://www.semrush.com/blog/11913

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