22 Apr '12, 8pm

how people see their searchs @ google

how people see their searchs @ google

From looking at the interactions with Google’s universal results set, it seems there are a couple of significant developments that could impact how we interact with search results. The presence of a graphic on the page engages us in a different manner than simply showing us text images. There are two factors at play here. First, as Jakob Nielsen pointed out, we “grok” images a lot faster. A quick glance is enough for us to determine the meaning of the image. But secondly, and probably more importantly, an image fires different parts of our brain. Reading text is a abstract, logical process, but images appeal to us at an emotional level. Recent studies have shown that although our brains process different types of information in parallel, emotional inputs are processed much quicker than rational ones. Something that touches our emotions proves to be a powerful attractor for...

Full article: http://searchengineland.com/eye-tracking-on-universal-and...

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