26 Nov '14, 10pm

How-to Identify YouTube Influencers to Endorse Your Brand

YouTube is a marketing platform unlike any other. Not only is it the second largest search engine in the world, it's also the largest global video site, with at least 1 billion active users each month . The site has been a game-changer, for both brands and creators. Of course, YouTube has provided the ideal opportunity for brands to reach their target audiences, but it has also provided an enormous amount of creators with an outlet for their passion. And it's that passion that is attracting huge amounts of views, and engagement for those creators, way ahead of what many brands are achieving. Just how much impact are influencers having on YouTube in terms of views? Let's take a look at just one vertical - beauty. In this category, major brands have only generated 3% of the 14.9 billion beauty-related video views on YouTube , with the other 97% of views going to independent ...

Full article: http://www.reelseo.com/how-to-identify-youtube-influencers/

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