21 Apr '12, 5pm

Foursquare Paid Search Ads to Launch in June

Foursquare hopes to launch paid search during the next two months. Merchants will be able to promote check-in deals on the platform when users search for local specials, employing the same algorithms currently used on the app's "Explore" tab. ClickZ has confirmed the news, first reported by Advertising Age , with two sources close to the situation. One was Walgreens social media director Adam Kmiec, who has spoken with Foursquare about its future plans. "We are interested in any way we can make our customers more aware of our specials," Kmiec said. "We also think it shows that Foursquare is maturing as an organization." Up until this development, Foursquare mobile app searches have produced organic results. The same has been true when users tap "Explore" and then hit a "Specials" button before seeing local merchant specials on Foursquare, as well as syndicated deals from G...

Full article: http://searchenginewatch.com/article/2169451/Foursquare-P...

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