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20 Apr '12, 11pm

Hey, Wha’ Happened?!?! – Google’s New Mobile Ad Test

Hey, Wha’ Happened?!?! – Google’s New Mobile Ad Test

Hey, Wha’ Happened?!?! – Google’s New Mobile Ad Test Written by Francis Shovlin Add Comment We are all aware that Google is constantly testing new ideas for ads to improve user experience: more sitelinks, less sitelinks. One-line sitelinks, two-line sitelinks. Display URL in headline, description line 1 in the headline. Display URL below the headline, below the ad text. You get the idea. Most of these are out of our control, but you have some ability to increase your chances to be ‘opted in’ to some (e.g., ending your first description line in punctuation for extended headlines). Well they’re at it again, and this time it’s for mobile devices. Everyone knows that mobile is blowing up faster than Ridiculously Photogenic Guy so it comes as no surprise that Google wants to create the best user experience there as well. One of the most universal best practices for mobile is to...

Full article: http://www.seerinteractive.com/blog/hey-wha-happened-goog...

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