TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

reelseo.com 20 Apr '12, 9pm

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at its own game and offer metrics that match up well with TV. AOL Goes TV-Like with Nielsen AOL was the first to announce the use of TV-like metrics this week when they said that they would start using the new Nielsen Online Campaign Ratings (launched August 2011, expanding to the UK soon) which “seek to offer TV-type data within the online arena, offering buyers a chance to better compare the results of campaigns across platforms,” according to MediaPost . It seems like the online video advertising companies are on the “if you can’t beat them, join them,” bus and falling in line with TV networks. Apparently TV networks are also looking...

Full article: http://www.reelseo.com/tv-metrics-online-video-advertising/

Tweets

@looplogicapp » 03 May '12, 2pm
TV-style metrics in online video advertising don't seem that helpful. Not even a little bit. [link]
@KITdigital » 26 Apr '12, 9pm
TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake? [link] via @martinjonesaz
@Julie_Davenport » 26 Apr '12, 5am
Come on people...let's get together on these metrics...TV-Style Metrics Coming to online video advertising [link] via @reelseo
@placevine » 24 Apr '12, 1am
RT @newmediaweekly: TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake? [link] via @reelseo
@affine » 23 Apr '12, 4pm
Does online video need "one metric to rule them all" to compete with TV? [link] via @reelseo @ChristopherRick #advertising
@Mattih » 22 Apr '12, 11pm
RT @KateyShaw: TV-Style Metrics Coming to Online Video Advertising [link] (via @davidjenyns)
@KateyShaw » 22 Apr '12, 11pm
TV-Style Metrics Coming to Online Video Advertising [link] (via @davidjenyns)
@davidjenyns » 22 Apr '12, 10pm
TV-Style Metrics Coming to Online Video Advertising [link] {why would Google do that? Because video is the future}
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Métricas como las de TV para el vídeo publicitario online ¿ayuda o obstáculo? [link]
@MarkBesh » 21 Apr '12, 6pm
TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?—AOL Goes TV-Like with Nielsen; [link]
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TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?: AOL is using Nielsen Rati... [link]
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