20 Apr '12, 9pm

TV-Style Metrics Coming to Online Video Advertising, Will They Help or Hinder Uptake?

AOL is using Nielsen Ratings, Google is developing its own TV-like metric. It seems the race is on to steal those ad dollars away from TV and put them on the web. Since it wasn’t working with standard online metrics, they decided to beat TV at its own game and offer metrics that match up well with TV. AOL Goes TV-Like with Nielsen AOL was the first to announce the use of TV-like metrics this week when they said that they would start using the new Nielsen Online Campaign Ratings (launched August 2011, expanding to the UK soon) which “seek to offer TV-type data within the online arena, offering buyers a chance to better compare the results of campaigns across platforms,” according to MediaPost . It seems like the online video advertising companies are on the “if you can’t beat them, join them,” bus and falling in line with TV networks. Apparently TV networks are also looking...

Full article: http://www.reelseo.com/tv-metrics-online-video-advertising/

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