20 Apr '12, 3pm

How to Write Title Tags for SEO

If your client is on the phone demanding to know why they’re not ranking number 1 for “How to Write Title Tags for SEO” even though you put the keywords into the page title and URL, you need a backup plan. Notice how I say that quite often? SEO is more about backup plans than links or title tags because, frankly, shit happens and you need to know how to deal with it. Page Titles are not magic bullets. Nor are links. Look at all the grief and anguish link-dependent SEOs put themselves (and their clients) through every time Google burps. It’s stupid.

Full article: http://www.seo-theory.com/2012/04/20/did-you-really-expec...

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