19 Apr '12, 7pm

How to Develop an Effective Social Media Plan

How to Develop an Effective Social Media Plan

For instance, in stage one, success could be measured with how many people were added to a particular network. Yet in stage two, a measure of success would be how many mentions or retweets you received in a set period. Other areas that must be looked at are how much time is being spent and the result of that time, i.e. are leads being generated, are customers remaining loyal, and most importantly are you making a profit? Some handy tools to assist you with metrics are platforms like Sprout Social, Hoot Suite, and Co-tweet.

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