Creating an “Opportunity Report”

Creating an “Opportunity Report” – PPC

A lot of marketing managers and C-level executives I run across really aren’t sure how good their AdWords account is. That’s certainly to be expected because, in general, the people expected to evaluate the performance aren’t really experienced in PPC enough to know the ins and outs. Paid search is pretty complex nowadays, and it’s simply unfair to expect anyone outside of the Account Manager to be knowledgeable enough to evaluate performance accurately. So, how does the Account Manager show they’re best of breed during evaluations? Do they depend on Google’s overly simplified and vague ‘analyze competition’ tab ? Can they trust Google account reps whose focus is spread across dozens of accounts, and, in all likelihood, have been in PPC only a year or two? Do they bring in a third party for an account audit that knows nothing about your business? What about using something...

Full article: http://www.searchenginejournal.com/creating-an-opportunit...

Tweets

@_AdWords » 05 May '12, 8am
Creating an “Opportunity Report” – PPC: [link] #ppc #adwords #reporting
@profitism » 24 Apr '12, 8pm
How to create an “Opportunity Report” for Adwords, great for showing to owners [link]
@vonWalland » 21 Apr '12, 11pm
@jfloyd We need to talk about parts of these two articles: [link] and [link]
@Searchtactix » 20 Apr '12, 3pm
Definitely good to do - Creating an “Opportunity Report” – PPC by @mikenelsonppca [link] via @sejournal #SEM #PPC
@michael_ppc » 20 Apr '12, 12pm
PPC blog post Creating an “Opportunity Report” – PPC | Search Engine Journal [link] good info
@Rbrandao » 20 Apr '12, 10am
#Adwords Criando um relatório de Oportunidades [Avançado] by @mikenelsonppca [link] via @sejournal
@misterjinx » 20 Apr '12, 10am
how to build an Opportunity PPC report [link]
@PopsharedSearch » 20 Apr '12, 7am
Creating an Opportunity Report PPC (Searchenginejournal - 144 retweets) [link]
@Aldechar » 20 Apr '12, 5am
RT @seoito: Como crear un "Informe de oportunidades" – PPC by @mikenelsonppca [link] vía @sejournal
@seoito » 20 Apr '12, 5am
Como crear un "Informe de oportunidades" – PPC by @mikenelsonppca [link] vía @sejournal
@bernihochrainer » 20 Apr '12, 4am
RT @seohimanshu: Creating an “Opportunity Report” – PPC | Search Engine Journal [link]
@PPCfreebie » 20 Apr '12, 12am
Creating an “Opportunity Report” – PPC: That's certainly to be expected because, in general, the people expected... [link]
@thekells » 19 Apr '12, 10pm
Creating an “Opportunity Report” – PPC: A lot of marketing managers and C-level executives I run across really a... [link]
@ComCorp » 19 Apr '12, 10pm
Creating an “Opportunity Report” – PPC - Search Engine Journal: Creating an “Opportunity Report” – PPCSearch Eng... [link]
@pateast » 19 Apr '12, 10pm
RT @jeremymayesppca: Creating an “Opportunity Report” – PPC by @mikenelsonppca [link] via @sejournal
@seotweetz » 19 Apr '12, 8pm
RT @garetheverson: #SEO Blog: Creating an “Opportunity Report” – PPC [link] (@sejournal) #internetmarketing
@garetheverson » 19 Apr '12, 8pm
#SEO Blog: Creating an “Opportunity Report” – PPC [link] (@sejournal) #internetmarketing
@SERPbuddy » 19 Apr '12, 6pm
Creating an “Opportunity Report” – PPC [link] [link] #SEO #SEM #SMM
@jessicamfisher » 19 Apr '12, 5pm
Create "Opportunity Reports" by calculating impression share at the query level! Cool! [link] #ppc
@LinkBuildingVA » 19 Apr '12, 5pm
#linkbuilding Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to ... [link] @seovainc
@bingoogyah » 19 Apr '12, 5pm
#bingoogyah Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out... [link]
@NavalK_SEOPPC » 19 Apr '12, 5pm
#SearchMarketing Creating an “Opportunity Report” – PPC [link]
@mikenelsonppca » 19 Apr '12, 4pm
Creating an Opportunity Report...My answer to Google's 'opportunities' tab. [link]
@ProfesionalNet » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC via Search Engine Journal - Creating an ... [link]
@SEOLinkTagstic » 19 Apr '12, 4pm
Creating an Opportunity Report #PPC [link] #seo #sem #serps
@Mr____Love » 19 Apr '12, 4pm
RT @search_hacker: RT @sejournal Creating an “Opportunity Report” – PPC [link]
@toddmintz » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC by @mikenelsonppca [link] via @sejournal
@soshableweb » 19 Apr '12, 4pm
#SEO Creating an “Opportunity Report” – PPC [link] #onlinemarketing
@kristoffdoneit » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC - Creating an “Opportunity Report” to Show How to Get More Out of Y... [link]
@MikeNicklas1 » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get Mor... [link] #losangeles #seo
@amolpomane » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get Mo... [link] #SEO #Socialmedia
@OrSeep » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of You... [link] #SEJ
@agussiswoyo » 19 Apr '12, 4pm
Reading: Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of... [link]
@LukaszZelezny » 19 Apr '12, 4pm
#SearchEngineJournal Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show H... [link] #in #seo
@ineedhits » 19 Apr '12, 4pm
Latest SEJournal - Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get M... [link]
@yodoonl » 19 Apr '12, 4pm
Yodoo found: Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to G... [link] #seo #sea
@SEOInfoNews » 19 Apr '12, 4pm
#SEO #News Creating an “Opportunity Report” – PPC [link]
@rajkumarseo » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get Mor... [link] #seomastersworld
@seo_news_daily » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out ... [link] #seo #tips
@OMFYN » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link] via @sejournal
@Weboptium » 19 Apr '12, 4pm
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing mana... [link] #SEJournal
@smartseoqueens » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of Your Acc... [link]
@mdidrish » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link]
@WebProSEOnet » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of Your Acc... [link]
@sudharsanece » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link]
@ianbrownla » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link]
@aatishseo » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link] #seo
@seo_sem_guide » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of Your Acc... [link]
@turniton_ca » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC: Creating an “Opportunity Report” to Show How to Get More Out of Your Acc... [link]
@seotoptips » 19 Apr '12, 4pm
Creating an “Opportunity Report” – PPC [link]