19 Apr '12, 3pm

Getting Started With Google Shopping Feeds

Getting Started With Google Shopping Feeds

With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more widely used channels. So why is it a “secret”? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recommend seeking out experts with specialized experience here, it is actually quite possible to begin this process on your own. Here’s how: First, you will need to open a Google Merchant account within Google. If you already have a company Google Adwords account you use, I would use the same login cre...

Full article: http://searchengineland.com/getting-started-with-google-s...

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