Getting Started With Google Shopping Feeds

With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more widely used channels. So why is it a “secret”? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recommend seeking out experts with specialized experience here, it is actually quite possible to begin this process on your own. Here’s how: First, you will need to open a Google Merchant account within Google. If you already have a company Google Adwords account you use, I would use the same login cre...

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Tweets

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@robert_olr » 22 Apr '12, 4am
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@brightedge » 20 Apr '12, 6pm
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@wholesaleforums » 20 Apr '12, 3pm
Take time to read this and create incremental traffic to your site via @Google Shopping this weekend ;) [link]
@naomiki_s » 20 Apr '12, 1pm
There are some great opportunities available for advertisers that are on Google Adwords and are also running... [link]
@Onvizi » 20 Apr '12, 10am
Help getting started with Google shopping feeds [link]
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@CalumCovell » 20 Apr '12, 9am
Have you linked your Google Shopping Feed with your AdWords campaign? [link] What about creating Product Listing Ads?
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@Stefigno » 20 Apr '12, 7am
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B2B or B2C, if your business is an ecommerce platform, one of the best-kept “secrets” for creating incremental... [link]
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