19 Apr '12, 5am

Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

Majority of SMB Websites Fail to Provide Social Links, Contact Info [Study]

Just 19.5 percent of small to medium business websites have a link from their site to their Facebook page, with even fewer linking out to a Twitter or LinkedIn presence. In addition, 6 out of 10 sites are missing either a local or toll-free phone number on their homepage. These and other startling insights from the SMB DigitalScape collection and analysis of over 1 million websites were released in advance of a presentation of the data at Search Starts Here , happening this weekend in Boca Raton. Together, analysts from BIA/Kelsey and vSplash will discuss the implications of the widening gap between consumer adoption of digital platforms and the deficiencies in SMBs’ digital presence. Small and medium businesses are already challenged in many ways, as they try to coax consumers through a buying cycle that may integrate online and offline marketing elements. It is critical ...

Full article: http://searchenginewatch.com/article/2168800/Majority-of-...

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