Why Big Brands Get All the Breaks

seomoz.org 19 Apr '12, 3am

Why Big Brands Get All the Breaks

If you live outside of the ivory walls of the Fortune 500, it can sometimes seem like Google gives big brands all the breaks. This isn’t just sour grapes – some examples are very public. When JC Penney and Overstock got a slap on the wrist for widespread and intentional link manipulation, it was hard not to feel slighted. There’s been a lot of debate about how Google, both manually and algorithmically, may favor big brands, but I think the debate misses something more fundamental. Since the beginning of the internet, the eventual advantage of big brands was only a matter of time. This post is about why I think that advantage was inevitable, why it’s not going away, and what you can do to compete. The Wild West In the early days of the public internet, building a website was like heading into the Wild West – all you needed to stake your claim was a wagon and a frontier spir...

Full article: http://www.seomoz.org/blog/why-big-brands-get-all-the-breaks

Tweets

@itdatagroup » 14 May '12, 11pm
RT @MavenMM: Why Big Brands Get All the (Google) Breaks #SEO [link]
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hepea: Why Big Brands Get All the Breaks [link]
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Why Big Brands Get All the Breaks | @SEOMoz [link] -> How small businesses can beat the big boys in the SEO game
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The bigger they are the harder the FALL [link]
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RT @MJGottlieb: Couldn't agree more. RT @gurubob On the inevitable advantage of the Big Brands (sad...but true): [link] via @dr_pete
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@MJGottlieb » 21 Apr '12, 1am
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@gurubob » 21 Apr '12, 1am
On the inevitable advantage of the Big Brands (sad...but true): [link]
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Big brands have the advantage in search. Step 1: get over it: [link] via @SEOMoz
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Why Big Brands always get first positions on Google [link] #SEOtips
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“@SEOmoz: New blog post: Why Big Brands Get All the Breaks - [link] by @dr_pete”cc:@socialshark @DWorkman1 great comments
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[link] Big Brand, how do the little guys compete. Google preference on PPC Budgets? #branding
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@seotrackz » 20 Apr '12, 6am
How small businesses can use agility to overcome big brand search engine domination [link]
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Big Brands Get All the Breaks. Dr. Pete shows what you can do to compete. @seomoz [link]
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@seftonmedia » 20 Apr '12, 1am
SEOMoz strikes again Why Big Brands Get All the Breaks - Posted by Dr. Pete If you live outside of the ivory walls ... [link]
@nextgenseosmo » 20 Apr '12, 1am
SEO Updates: Why Big Brands Get All the Breaks - Posted by Dr. Pete If you live outside of the ivory walls of the F... [link]
@BradleyTaylorMe » 20 Apr '12, 12am
Like the reminder at the end about just getting on with the job of #seo.. Why Big Brands Get All the Breaks [link]
@Knektion » 19 Apr '12, 11pm
Stop focusing on the direct #SEO impact so much and start looking at the health of your brand outside of search. [link]
@180Fusion » 19 Apr '12, 10pm
Do the big brands have an easier time with SEO? [link]
@Houseofthreads1 » 19 Apr '12, 10pm
RT @JulieAnnMorris: Why Big Brands Get All the Breaks [link]
@amoore138 » 19 Apr '12, 9pm
Why Big Brands Get All the Breaks | SEOmoz [link] (Be agile)
@massagekate » 19 Apr '12, 8pm
You can summarise this piece as 'be relational"... that's the advantage us small businesses have, we can be... [link]
@UKSEOSpecialist » 19 Apr '12, 8pm
[link] - If you live outside of the ivory walls of the Fortune 500, it can seem like Google gives big brands all the breaks.
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Good read! : [link]
@ChristopherM » 19 Apr '12, 7pm
RT @iModDigital: Why Big Brands Get All the Breaks: [link]
@ethanlyon » 19 Apr '12, 6pm
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@derrickyazwa » 19 Apr '12, 5pm
Why do big brands win in the #SEO wars?--Why Big Brands Get All the Breaks | SEOmoz [link] via @SEOmoz #internetmarketing