19 Apr '12, 3am

Why Big Brands Get All the Breaks

If you live outside of the ivory walls of the Fortune 500, it can sometimes seem like Google gives big brands all the breaks. This isn’t just sour grapes – some examples are very public. When JC Penney and Overstock got a slap on the wrist for widespread and intentional link manipulation, it was hard not to feel slighted. There’s been a lot of debate about how Google, both manually and algorithmically, may favor big brands, but I think the debate misses something more fundamental. Since the beginning of the internet, the eventual advantage of big brands was only a matter of time. This post is about why I think that advantage was inevitable, why it’s not going away, and what you can do to compete. The Wild West In the early days of the public internet, building a website was like heading into the Wild West – all you needed to stake your claim was a wagon and a frontier spir...

Full article: http://www.seomoz.org/blog/why-big-brands-get-all-the-breaks

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