Four Things You Need To Know About Search Retargeting

In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched for a term that matters to your business but who have not yet visited your site. In contrast to site retargeting, search retargeting is a prospecting tool and is best used when looking for new customers. Search retargeting from companies like ours (Chango) is in common use by retail brands, personal finance clients, travel companies and more and is predominantly used for revenue generation and all forms of direct response. The reason being that it is a display media buy that actually works consistently, talking only to those hand-raisers that are likely to convert. 1. The First Hurdle Is Scale When we talk ...

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