4 Key Recommendations For Social Media Execution In The Industrial Sector

Published earlier this year, GlobalSpec conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. While social media adoption is on the rise, more traditional social networks might be blocked or limited at the workplace, even if a percentage of usage is work related. The research also showed that industrial professionals are still largely passive users of social media, preferring to read and watch content, versus creating and sharing content. From a user perspective, B2B search engine marketers should take note of the following responses and percentages. LinkedIn Usage Among Industrial Professions Participation on LinkedIn grew from 37 percent in 2010 to 55 percent in 2011. 86 percent of industrial professionals on LinkedIn belong to at least one group, with 38 percent belonging to four or more groups. Work...

Full article: http://searchengineland.com/4-key-recommendations-for-soc...

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@WebWorksCoach » 30 Apr '12, 11am
4 Key Recommendations For Social Media Execution In The Industrial Sector : Published earlier this year, GlobalSpec... [link]
@mriehn » 20 Apr '12, 2pm
Industrial Social Media: LinkedIn: 18% growth in '11. 86% of ind. proffessional on at least one group: [link] @sengineland
@LexisClick » 20 Apr '12, 8am
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4 Key Recommendations For Social Media Execution In The Industrial Sector [link] с помощью @sengineland
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B2B industrial marketers indicated that watching a video ranked the highest in terms of social media participation: [link]
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@find50 » 19 Apr '12, 11am
Over 60% are blocked from FB, Twitter and YTube access at work. Same for UK ? [link]
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How are engineering, technical, manufacturing and inustrial professionals using social media today? [link]
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