16 Apr '12, 7pm

The Challenge of SEO for Large Enterprises: Eric Enge discussed these issues with Warren Lee, who manages SEO fo...

Search engine optimization for a large company or organization comes with challenges not typically encountered when doing SEO for small business websites. How do you get everyone on the same page, when SEO affects so many people and departments? This article will discuss some of the issues you should consider when performing SEO for a large client.Eric Enge discussed these issues with Warren Lee, who manages SEO for Adobe's web properties. The web software company gets 48 million visits a month to its own websites thanks to Lee's efforts. In Lee's opinion, knowing what the most common hurdles to SEO are before starting a project can help prevent problems before they occur. They can also help you plan a winning strategy. The first of these four big challenges, as Lee sees it, is something he calls “cross functional alignment.” It stems from the fact that large organizations...

Full article: http://www.seochat.com/c/a/Search-Engine-Optimization-Hel...

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