16 Apr '12, 1pm

7 Ways to Use Visitor Intelligence in SEO & Marketing

7 Ways to Use Visitor Intelligence in SEO & Marketing

You’re a search engine optimization hero. You've done all of the requisite work to set-up and improve the health of your site's SEO. You've got the balance right, so that your site isn't over-optimized and free from risk of being penalized by the search engines . Things are humming. You’re ranking for your target keywords , you've succeeded in driving traffic to your website, visitors are converting and leads are now sitting plentiful in your CRM. Now what? How do you take your SEO to the next level? Have you collected enough data about your visitors and leads to gain more insight on what is actually driving revenue? Do you know how valuable each visitor is? Do you have a standardized process to measure this? Do you have some sense of how well you are targeting your search personas ? Do you know how to segment and prioritize them? If not, it may be too late to augment the ...

Full article: http://searchenginewatch.com/article/2167814/7-Ways-to-Us...

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