15 Apr '12, 3pm

4 Helpful Tips on How to Save Money by Retargeting

By now, most of us have seen those ads that follow you around the Internet offering you the exact same product you searched for, browsed, or maybe added to a shopping cart. Depending on the websites you visit, you may even get an email with a product you were interested in along with suggestions of other products that might interest you. Welcome to the world of remarketing ! The cold, hard facts on retargeting: Much of your advertising spend is wasted on visitors that will never get another chance to convert. Customers are less likely to convert in highly competitive markets and verticals. Many businesses don't leverage all of their analytics to understand repeat visitors and repeat customers. Although many tactics of ad retargeting can be regarded as creepy or annoying to visitors if not properly frequency-capped , the results of retargeting can be overwhelmingly effectiv...

Full article: http://searchenginewatch.com/article/2165885/4-Helpful-Ti...

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4 Helpful Tips on How to Save Money by Retargeting

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