13 Apr '12, 1pm

How To Understand Keywords In Searcher Context

How To Understand Keywords In Searcher Context

In my last column, I created a Web searcher behavior quiz to demonstrate the complexity of query (keyword) classification. I admit that it was a tough quiz. But I made it tough for a reason. When it comes to keyword classification and context, it is far too easy to inject our personal opinions onto keyword phrases. It is not a “bad” thing to want to relate to, engage, and connect with your target audience. As search optimizers, we sincerely hope that searchers’ mental models of desired content matches the content we have on our own and our clients’ websites. Nevertheless, the ability to be objective about keywords is vital in order to truly understand web searchers. As SEO professionals, we not only need to understand the words and phrases that our target audiences type in to search engine, we also need to understand the context of keyword phrases. Searcher Mental Models &...

Full article: http://searchengineland.com/how-to-understand-keywords-in...

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