11 Apr '12, 8pm

How a Small Business Should Approach SEO

Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, etc. Due to limited time and resources, it can be overwhelming to think about getting involved in online marketing which involves a whole new set of strategies and tactics that need to be learned. However, in today’s day and age a business really needs to have an online presence- no matter how big or small they may be. People aren’t looking for products or services in the Yellow Pages. They are looking in Google, and if your small business can’t be found you will lose out to the competition. There are many ways to market a small business online, but one of the most important ways is to invest t...

Full article: http://isedb.com/20120411-16559.php

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