11 Apr '12, 1pm
Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas
Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% of online video viewers would check out a new product or brand if a video they’re viewing mentioned it. The real question, I guess, is what percentage of them would do it without the video… There’s a slight uptick to 49% who say if a brand they follow posts a video they’ll watch it, but it still doesn’t address how many would do it without the video, as in, just a standard text post or text and image post about it. “Investing in online video is no longer optional. Consumers are hungry for online content and ready to take this journey with brands…” says Stephanie Sarofian, Managing Director of The Third Act:,...