Stop Blaming IT! How Communication Could Improve From The SEO Side

Last time, we talked about making your Global Search Marketing Ecosystem thrive and one of the key elements for success was effective IT Integration. Adam Sherk’s recent article on Nine Common SEO Road Blocks delves into some of the IT challenges. His article identifies three of the nine barriers being directly related to IT and two others indirectly related those being “lack of consistency” and “lack of coordination.” Before we have a wholesale bashing of our IT brethren, let’s consider that some of the problems might actually be coming from the SEO side. I have done a number of interviews during projects various IT teams and have looked and what has been submitted by their SEO experts and too often it is quite embarrassing what the IT teams are given by these SEO experts. SEO Distrust & Frustration It is this lack of documentation and prioritization that has fostered an ...

Full article: http://searchengineland.com/improve-your-it-communication...

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