10 Apr '12, 1pm

Why Links Matter

Why Links Matter

Whenever I'm asked about what I do for a living, I say something like this: "you know those pieces of text that you can click on inside of a webpage, the ones that take you somewhere else? I place those." Blank stare. Sometimes they respond with, "OK, but why?" That's a damn good question. The "why" behind the existence of links has been a bit more absent than it should be, especially for people who are new to the field. Why Do Links Matter? Hyperlinks were the main method of building the Internet and connecting sites through HTML, allowing people and bots to move around and find what they needed. They were like any other citations, methods of getting additional information by going somewhere else. Contrary to popular belief, Al Gore didn't invent the hyperlink. The term itself was first used in the 1960s, before most of you were born. In 1998 there was the first on-paper ...

Full article: http://searchenginewatch.com/article/2166568/Why-Links-Ma...

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