27 Oct '14, 11am

How to Unleash The Power of AdWords Ad Customizers by @Matt_Umbro

Suppose we are advertising for a company that sells Halloween costumes. With October being the busiest month of the year, we have a full inventory of costumes. The most popular categories of costumes include superheroes, cartoons, and video games. Utilizing our template, we’ll first create ad customizers for the more general campaigns and keywords (ie: superhero costumes, cartoon character costumes, etc). Here is an example of the excel document we would upload to Google.We’ll name the file “Halloween.”

Full article: http://www.searchenginejournal.com/unleash-power-adwords-...

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