10 Apr '12, 9am

7 New Ways to Think About SEO & Converged Media Metrics

7 New Ways to Think About SEO & Converged Media Metrics

The costs related to a specific actions and final acquisition has always been, and always will be, the ultimate metric and goal for any marketer. However, how we get to that final acquisition metric and how we optimize our search engine optimization (SEO ) and social media efforts has changed significantly. As we adapt to the convergence of SEO, social, content, and digital media channels there has never been a better time to think about new ways to measure paths to acquisition and utilize the vast amounts of technology, analytical tools and platforms that help us measure the value of media that is "earned from consumers." What follows are some insights and straightforward tips from my recent visit to SES New York and some food for thought as to new ways to look at measuring, not just SEO, but converged, earned, and business related metrics. 1. Match Value to Traditional S...

Full article: http://searchenginewatch.com/article/2166570/7-New-Ways-t...

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