10 Apr '12, 12am

On Larry Page?s Letter: Super Amazing Great Tremendous!

On Larry Page?s Letter: Super Amazing Great Tremendous!

(I promised a bit more color commentary on Larry Page’s 3500-word missive posted last week, and after reading it over a few more times, it seems worth the time to keep that promise. I wrote this last weekend, but am on vacation, so just posting it now…) It’s not often you get a document such as this to analyze – the last time I can recall is Google’s feisty 2004 letter to shareholders written on the eve of its IPO. Well, eight years in, the feisty has taken a back seat to the practical, the explicative, and the … nice ! The first thing I noticed were the exclamation points – Larry uses one in the second sentence, then keeps on exclaiming – 11 times, in fact. Now, I don’t know Larry Page very well, but he just doesn’t seem the type to use exclamation points. Seeing so many of them felt….off. Also, the letter had a very “softer side of Sears” feel to it, the language itself ...

Full article: http://battellemedia.com/archives/2012/04/on-larry-pages-...

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