09 Apr '12, 11pm

Question Of Whether It’s Legal To Use Trademarks As Keywords Revived On Appeal in Rosetta Stone/Google Case: The...

The U.S. Court of Appeals for the Fourth Circuit today revived part of Rosetta Stone’s trademark lawsuit against Google, meaning the search giant’s permitting the use of trademarked terms in AdWords is still legally questionable in the United States. It’s the first time an appellate court has ruled in a case of this kind. Previously, a federal court in the Eastern District of Virginia issued a summary judgment in the case in 2010, essentially saying that the language software maker didn’t have a valid trademark infringement claim against Google. Rosetta Stone appealed . The company had accused Google of trademark infringement, contributory and vicarious trademark infringement, trademark dilution and unjust enrichment — all related to Google allowing advertisers to use Rosetta Stone’s trademarks as either keywords or ad text in its AdWords program. Though the appeals court ...

Full article: http://searchengineland.com/question-of-whether-its-legal...

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