25 Oct '14, 6pm

10 Ways Email Marketing Retains Customers by @absolutelyben #emailmarketing #marketingtips

10 Ways Email Marketing Retains Customers by @absolutelyben #emailmarketing #marketingtips

An email addressed to you, sitting unopened in your individual inbox is always much more personal, not to mention enticing, than a message relayed across social media or a banner on a webpage. Exploit this. Everyone is touched when someone remembers their birthday, even if it is a company selling vacuum cleaners. An exclusive discount or small gift is always well-received and may even be enough to keep them hanging around in time for next year. Just make sure it isn’t a new filter bag; that’s only one step above your partner buying you a new ironing board for your anniversary.

Full article: http://www.semrush.com/blog/11400

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