09 Apr '12, 12pm

AdWords Zip Code Targeting & Location Insertion Added: Google announced a few new features for AdWords including...

AdWords Zip Code Targeting & Location Insertion Added: Google announced a few new features for AdWords including...

Google announced a few new features for AdWords including target ads by zip code, a new way to insert locations in your ads and "clearer and more powerful" targeting options. Zip Code Targeting Why didn't they have this before? I am not sure. But Google said you can now target over 30,000 US ZIP Codes with your AdWords campaigns. You will be able to add up to 1,000 postal codes at a time to your search ad campaigns with AdWords Location Targeting. Here is a picture: New Dynamic Location Insertion Instead of manually creating ads that have the city or state name in it, you can now use the location insertion option to dynamically create these ads. So instead of making hundreds or thousands of ads, make one and use the syntax {lb.city:Local}. How does it work? Well, turn on the location extensions and then when you create ads insert that syntax. For example, “Find a {lb.city:...

Full article: http://www.seroundtable.com/adwords-zip-code-location-ins...

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