07 Apr '12, 1pm

Page To Anti-Trust Critics & Others: “Actions” & Google+ Are An Essential Part Of Search

Last year, for example, we welcomed ITA Software to the Google family. They have strong relationships with the airline industry, and using that data we can now provide more relevant results for travel queries. This means that if you search for “flights from chicago to los angeles”, you get a list of the most relevant flights with prices, and you can book directly with the airline—or click on an ad for an online travel agency. We’re also experimenting with a feature called Hotel Finder, which enables you to compare prices and book a hotel room right from the results page. It’s all about speeding things up so users can get on with the things that matter in their lives.

Full article: http://searchengineland.com/page-to-critics-actions-googl...

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