06 Apr '12, 5pm

10 SEO Leadership Qualities - Search Engine Watch (#SEW)

Any successful cause, country, or company has a strong leader behind it. Leaders can inspire people and motivate them to rise like a phoenix. The 20th century saw great leaders like Mahatma Gandhi, Winston Churchill, Martin Luther King, and many others. In the business world we have had notable leaders like Henry Ford, Sam Walton, Jack Welch, and Steve Jobs, to name but a few. All jobs have a leadership component built into it in some shape or form. Search engine optimization (SEO) is no different. In fact, search engine marketing (SEM) and SEO is an innovative field which requires solid leadership. SEOs, especially in-house SEOs, face many battles daily. Good SEO leadership skills can help you and your SEO program succeed. We can draw parallels between the qualities of leadership and how SEOs can use those qualities in every day role, be it at an agency or in-house. So he...

Full article: http://searchenginewatch.com/article/2166513/10-SEO-Leade...

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