06 Apr '12, 3pm

Google AdWords Adds ZIP Code Targeting, Location Insertion; Updates Location Targeting

Google has announced new features in AdWords that aim to help advertisers create ads that are more relevant to local customers and help more local businesses get people to take action on local offers. This is a key area for advertisers, considering more than 20 percent of all searches on Google are related to a location. ZIP Code Targeting Google will allow you to tag specific ZIP codes within the U.S. with AdWords Location Targeting. Advertisers can target up to 1,000 ZIP codes within the U.S. at a time. Eighty-eight percent of smartphone users who search for local information take action within one day, according to Google . Google feels that this will help with customers using direct mail, outdoor ads, and newspapers to be able to target the exact ZIP code areas that you would like to target. You can drill into the data and measure the performance for your local campaig...

Full article: http://searchenginewatch.com/article/2166523/Google-AdWor...

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