06 Apr '12, 2pm

Understanding What Brand Building Identity Really Means

New commercial website owners often make the mistake of attempting to brand their business without knowing what building brand identity really takes. For many people, a brand is solely the color or design of a product. Therefore while manufacturers complain over others 'stealing a brand' or 'copying a brand', it is the logo, slogan or color scheme that they are referring to. Therefore when individuals with no experience in marketing come to style a brand, they are probably to focus upon the images, symbols and common appearance of a product, instead of actually concentrating on what a website is actually all about. Although constantly applying the same plan to the superficial look of your products is part of the brand and identity procedure, actually branding your business involves much more than just it. If you want to effectively apply a brand to your website and merchan...

Full article: http://www.promotionworld.com/se/articles/article/120406-...

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