AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks

Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the ability to find potential customers in a familiar, granular way. Another new feature, Location Insertion, is aimed at letting advertisers with multiple locations create one ad, and have information dynamically inserted depending on the user’s query or location. Both features are part of location extensions. which are also getting some other tweaks in response to feedback. For ZIP code targeting, advertisers will be able to add up to 1,000 postal codes at a time. They’ll also be able to view campaign performance stats by ZIP code. Location Insertion will let advertisers create a single ad for all locations, and AdWords will then insert the city name, postal code, and phone number of the appropriate location when the ad is displayed. These parameters can be inserte...

Full article: http://searchengineland.com/adwords-gets-zip-code-targeti...

Tweets

@DomainBELL » 30 Apr '12, 6am
RT @comwired: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks - [link]
@IntesolsAu » 21 Apr '12, 2am
RT @CK_org: #AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link]
@paposhki » 19 Apr '12, 2pm
#AdWords g oes even more local [link]
@Conoroconnor » 18 Apr '12, 9pm
RT @JPasku: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] vía @sengineland
@RitaZurbrigg » 18 Apr '12, 9pm
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] via @sengineland...incredibly interesting
@sharethis_tech » 17 Apr '12, 12pm
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@jaffa182 » 17 Apr '12, 10am
RT @AndrewJohnson84: Can't wait for this to be rolled out to the UK: AdWords gets REALLY local [link] via @sengineland
@AndrewJohnson84 » 17 Apr '12, 9am
Can't wait for this to be rolled out to the UK: AdWords gets REALLY local [link] via @sengineland
@Antoniobey » 16 Apr '12, 4pm
En USA #adwords segmenta a nivel de 30.000 códigos postales. En España todavía falta mucha granularidad. Esperemos. [link]
@lw_amber » 13 Apr '12, 8pm
#PPC news this week: add up to 1,000 zip codes for geo-targeting in Google Adwords: [link] (via sengineland)
@BikiniMarketing » 13 Apr '12, 1pm
Hey, PPC'ers: check out all the new AdWords tweaks -- [link] via @sengineland
@ewanodonnell » 13 Apr '12, 1pm
#Google #adwords now allowing granular zip code targeting. [link] #ppc
@BikiniMarketing » 13 Apr '12, 12pm
RT @threedeep: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] /via @sengineland
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Google SEM gets some changes... Is your campaign capitalizing? #Google #SEM #Marketing [link]
@Janscomb » 12 Apr '12, 2pm
Really looking forward to #google @adwords making ZIP/postcode targeting available in the UK: [link]
@Ana_Fueyo » 12 Apr '12, 2pm
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] vía @sengineland
@seoshankar » 12 Apr '12, 7am
Google this week introduced the ability to target more than 30,000 ZIP codes in AdWords, giving advertisers the... [link]
@sem_bangalore » 12 Apr '12, 6am
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] @sem_bangalore #Adwordstargeting
@LoSasso » 11 Apr '12, 6pm
How do you feel about Google's AdWords Zip code targeting? via @sengineland [link]
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RT @virtuosateam: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link]
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@Sandrine_NL » 11 Apr '12, 7am
#AdWords Gets ZIP Code Targeting in the #USA [link] via @sengineland
@ExpandOnline » 11 Apr '12, 6am
Postcode targeting en invoegen plaatsnaam in #AdWords: [link]
@SmellycatProd » 10 Apr '12, 6pm
AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] #adwords #google #link #location
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RT @stonetemple: #AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] by @pamelaparker via...
@webliquid » 10 Apr '12, 5pm
Google just rolled out a few interesting new changes to #AdWords, including Location Insertion: [link] #ppc
@AlanZuckerman » 10 Apr '12, 4pm
Great improvement! AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] via @sengineland
@mathewguiver » 10 Apr '12, 3pm
Improvements to AdWords location extensions via @AkvileHarlow [link] Loving the insertions, such an easy way to localize ads
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RT @Michelle_Mastro: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] via @sengineland
@krlitosSem » 09 Apr '12, 6pm
RT @cesarstand: Google AdWords ya permite la segmentación por código postal en Estados Unidos [link] #marketing
@DavidVerheijde » 09 Apr '12, 5pm
postcode targeting nieuw in #Google #AdWords [link] #in
@SSPR » 09 Apr '12, 4pm
#Google #adwords get zip code targeting, location insertion, more tweaks: [link]
@Brooke_Kisker » 09 Apr '12, 2pm
Perfect for PPC professionals! | AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks via @sengineland [link]
@JaimeAndresL » 09 Apr '12, 2pm
RT @angelmendezm: Google AdWords ya permite la segmentación por código postal en Estados Unidos [link] #marketing
@AngelMendezM » 09 Apr '12, 2pm
Google AdWords ya permite la segmentación por código postal en Estados Unidos [link] #marketing
@FoxtrotMedia » 09 Apr '12, 2pm
AdWords enables zip code targeting... finally! [link]
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RT @sebprovencher: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] via @sengineland
@jsekine » 09 Apr '12, 2pm
New zip code targeting from Google #AdWords is one of the new tools to help optimize your #SEM. [link] #SEO
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20 AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks: Google this week introduced the ability to... [link]
@DorotaUmeno » 09 Apr '12, 6am
More "fresh" stuff from Google: AdWords Gets ZIP Code Targeting, Location Insertion, Other Tweaks [link] via @sengineland