06 Apr '12, 2pm

Yahoo In A Fight For Its Life

Yahoo In A Fight For Its Life

Apr 6, 2012 at 10:17am ET by Greg Sterling Tweet Pin It According to Reuters on Tuesday next week the already embattled new Yahoo CEO Scott Thompson will lay out his vision for the company. The pressure will be on to deliver a coherent and convincing plan — emphasis on convincing. Following the announcement of 2,000 layoffs earlier this week Thompson sought to reassure Yahoo employees in a company memo. A streamlined organizational structure will better enable Yahoo to compete in the future, he reportedly said . That new structure will apparently not include Yahoo Chief Product Officer Blake Irving, who has resigned. His organization took a disproportionate hit in the layoffs and is being “blown up” according to AllThingsD . Reuters reports that Thompson’s plan will focus on three areas: “core media and communications,” “platforms” and “data.” We’ll see how that impacts wh...

Full article: http://searchengineland.com/yahoo-in-a-fight-for-its-life...

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