06 Apr '12, 4am

How to Stop Over Optimizing and Start Creating for SEO - Whiteboard Friday

How to Stop Over Optimizing and Start Creating for SEO - Whiteboard Friday

When you're just starting out, I believe there is a huge dividing line between the beginner SEO and the intermediate SEO, and that line is found right here. When you start reaching those diminishing returns on investment, the beginner SEO will just keep pounding away at it. They'll just keep optimizing and optimizing and optimizing, and they get a little bump in their traffic or a little decrease and it fuels them like a slot machine, like they're winning or they're losing. They just keep playing that game without creating any new value to their website. A lot of times you hear from beginner SEOs that, "Oh, you know, I don't want to create new content because it's a small gardening site for my local gardener, and there's not really much content to create, and I can't build links because no one wants to link to my content. So I'm just going to keep playing with the title ta...

Full article: http://www.seomoz.org/blog/stop-optimizing-and-start-crea...

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