05 Apr '12, 8pm

Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages , according to Simply Measured’s study of 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? But wait... EdgeRank Checker also put out a study and they found that brand pages are seeing a drop in engagement, regardless of whether they’ve switched to Timeline. Their sample size is far larger, at 3,500 pages, so I’m tempted to buy into this one a bit more. Wildfire had a look at 43 brands over a period of 42 days and they report double-digit increases in People Talking About This, Likes per post, and comments per brand post for 45 percent of brands representing 85 percent of total pages on Fa...

Full article: http://searchenginewatch.com/article/2166492/Conflicting-...

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