Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages , according to Simply Measured’s study of 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? But wait... EdgeRank Checker also put out a study and they found that brand pages are seeing a drop in engagement, regardless of whether they’ve switched to Timeline. Their sample size is far larger, at 3,500 pages, so I’m tempted to buy into this one a bit more. Wildfire had a look at 43 brands over a period of 42 days and they report double-digit increases in People Talking About This, Likes per post, and comments per brand post for 45 percent of brands representing 85 percent of total pages on Fa...

Full article: http://searchenginewatch.com/article/2166492/Conflicting-...

Tweets

@SkeeterHarris » 19 Apr '12, 6pm
RT @scottabel: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link]
@gregt12 » 12 Apr '12, 3pm
I am seeing an increase in the PTAT metric on FB due to Timeline: "Conflicting Facebook Brand Page Studies" - [link]
@shelisrael » 12 Apr '12, 5am
RT @AadilAtDell: RT @AyshaAtDell Studies are split on whether #Facebook's #Timeline has helped brands [link] #MakesYouThink #SocialMedia
@AadilAtDell » 12 Apr '12, 5am
RT @AyshaAtDell Studies are split on whether #Facebook's #Timeline has helped brands [link] #MakesYouThink #SocialMedia
@SEW_social » 12 Apr '12, 12am
RT @JDMathis: Conflicting #Facebook Brand Page Studies by @MirandaM_EComm [link]
@brcsami » 11 Apr '12, 1pm
Conflicting Facebook page studies highlight universal truths in online marketing [link] i.e. "trust no-one"
@cravingsushi » 11 Apr '12, 9am
RT @halbrecht: Conflicting Facebook Brand Timeline Studies [link] #drogatraining [link]
@emilytodd » 10 Apr '12, 7am
Studies split on whether #Facebook Timelines are helping brands [link] #socialmedia #smm
@miteshvsolanki » 10 Apr '12, 2am
Studies have split whether @facebook timeline has helped brands - [link] (what has been your experience?)
@halbrecht » 09 Apr '12, 10pm
Conflicting Facebook Brand Timeline Studies [link] #nestletraining [link]
@halbrecht » 09 Apr '12, 10pm
Conflicting Facebook Brand Page Timeline Studies Highlight Universal Truths in Online Marketing [link] #drogatraining
@andmegansaid » 09 Apr '12, 8pm
YES. RT @RobMaguire: A universal truth in online marketing: you're going to read a lot of conflicting data. [link]
@trishamead » 09 Apr '12, 8pm
RT @RobMaguire: A universal truth in online marketing: you're going to read a lot of conflicting data. [link]
@RobMaguire » 09 Apr '12, 8pm
A universal truth in online marketing: you're going to read a lot of conflicting data. [link]
@kellyjknutson » 09 Apr '12, 5pm
Conflicting Facebook Brand Page Study [link]
@foymania » 09 Apr '12, 4pm
RT @chefpaul9828: Studies are split on whether Facebook's Timeline has helped brands: [link]
@TektiteGroup » 09 Apr '12, 4pm
Studies tell conflicting stories about what works & what doesn't. [link] Only U can tell what works 4 U.
@davidchev » 09 Apr '12, 3pm
Embrace ambiguity. Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] via @sewatch
@Interactivisme » 09 Apr '12, 3pm
Avez-vous observé une augmentation de l'engagement de vos fans sur Facebook depuis la venue de la Timeline? - [link]
@MamaGG » 09 Apr '12, 2pm
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] #togs
@EnvanoTweets » 09 Apr '12, 1pm
Feacebook Timeline - "The only way to discover what works for your business is to try, test, tweak, rinse and repeat" [link]
@time2mrkt » 09 Apr '12, 1pm
Have you seen more engagement since the switch to Timeline? [link]
@ChadHandley » 09 Apr '12, 8am
Does it matter the #of "likes" a Brands FB page has? Would u be upset if they $ those likes ?[link]
@yivanetwork » 09 Apr '12, 8am
#search Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing: Facebook’s Timel... [link]
@Ks_Romanova » 09 Apr '12, 6am
+100! "The only way to discover what works for your business is to try, test, tweak, rinse and repeat." [link] via @MariSmith
@Social_Net2 » 09 Apr '12, 4am
RT @MediaFunnel: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] #socialmedia ^NG
@UXfeeder » 09 Apr '12, 3am
Delicious: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing... [link] [social media]
@MarinoffGroup » 09 Apr '12, 3am
#Data #Analytics Conflicting Facebook Brand Page Studies Highlight Universal Truths in Onli... [link] [link]
@HashtagMENA » 08 Apr '12, 10pm
Did you engagement increase or decrease with the new Facebook page? (Interesting!) [link] via @sewatch
@treehcapital » 08 Apr '12, 2pm
Awesome bottom-line re Facebook & brands frm @MirandaM_EComm "increase fan engagement frm 14 to 192 %…unless drops" [link]
@chitchat_media » 08 Apr '12, 9am
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] #socmed
@Online_Agents » 08 Apr '12, 12am
Discussing now: 'I recently suggested to real e...' on [link] [link]
@venessapaech » 08 Apr '12, 12am
RT @Tribe2point0: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link]
@KathrynBooth » 07 Apr '12, 6pm
Is the new Facebook timeline MAGICAL? OR has the new format shown businesses how boring their posts were and... [link]
@globallover57 » 07 Apr '12, 4pm
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] (via @summify)
@Israel_Garcia » 07 Apr '12, 3pm
Los estudios entran en conflicto cuando hablan si el timeline ha ayudado a las marcas o no [link]
@PatriciaStreete » 07 Apr '12, 2pm
RT @DanielZeevi: REPORT: Conflicting #Facebook Brand Page Studies Highlight Universal Truths in Online #Marketing - [link]
@ElisaLVazquez » 07 Apr '12, 12am
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing -->What do you think of Timeline [link]
@MediaFunnel » 06 Apr '12, 11pm
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] #socialmedia ^NG
@shadesofsolveig » 06 Apr '12, 11pm
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link] @michaelsb @thornybleeder
@wmwinc » 06 Apr '12, 10pm
Studies are split on whether Facebook's Timeline has helped brands [link]
@MorgansMemes » 06 Apr '12, 10pm
Universal Truths in Online Marketing: What we can learn from conflicting data [link] by @MirandaM_EComm via @sewatch #strategy
@tonia_ries » 06 Apr '12, 10pm
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing #SEW [link] #RLTM
@neilglassman » 06 Apr '12, 8pm
Yup: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Mktg via @MirandaM_EComm [link] HT @mzayfert:
@sgoodin » 06 Apr '12, 8pm
Excellent find RT @bmcd67: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing [link]
@CFOCoach » 06 Apr '12, 8pm
Personally, I detest #Facebook #Timeline. [link] #FAIL
@alexpeerenboom » 06 Apr '12, 7pm
RT @formicmedia: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing: [link] via @sewatch
@sewatch » 06 Apr '12, 7pm
RT @blindacre: Awesome post: Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing. [link]
@sewatch » 06 Apr '12, 6pm
RT @NeweraSM: "Remember to keep everything in perspective. There are no universal truths in social networking..." [link] @hughbriss @sewatch
@evoloopcom » 06 Apr '12, 6pm
Studien sind uneins über den Effekt der Facebook #Timeline für Unternehmen [link] via @sewatch