05 Apr '12, 2am

What's Better - On-page SEO or Link-building?

What's Better - On-page SEO or Link-building?

I'll try to keep the point short and sweet - when it comes to the right mix, there is no one-sized-fits-all solution. On-page SEO and link-building are both important, but how important each one is really depends on your current strengths and weaknesses. Long-term, everyone should pursue a mix of solid on-page structure, unique content, an authoritative link profile, and substantive social presence. Diversity is the best way to future-proof your SEO - if the algo changes or you hit a snag on one pillar, at least there will still be enough left standing to keep your roof up.

Full article: http://www.seomoz.org/blog/whats-better-on-page-seo-or-li...

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