04 Apr '12, 4pm

Do It Yourself A/B Testing

Do It Yourself A/B Testing

I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] Imagine you are running two different ads on a campaign with 50 kewords. We’ve been running Ad A for a while and have 17,235 impressions and 272 clicks. I started running Ad B last week and that has received 41 clicks on 2,253 impressions. What would you do?” I’m looking for an answer that goes beyond demonstration of pre-algebra skills and rudimentary familiarity with a calculator. Obvious answers include splitting up 50 keywords into differen...

Full article: http://searchengineland.com/do-it-yourself-ab-testing-116778

Tweets

Compliance and conformance: testing to new #IEEE standards: via @ee_times #in

Compliance and conformance: testing to new #IEE...

eetimes.com 04 Apr '12, 12pm

Your Work Group has spent many months and thousands of man-hours developing a specification for the latest technology widg...

Tap Into AdWords for Keyword, Ad & Landing Page Testing

Tap Into AdWords for Keyword, Ad & Landing Page...

searchenginewatch.com 04 Apr '12, 11am

Showers frighten me. No, I don’t think anyone is going to ventilate me with a kitchen knife. Instead, I worry about the wa...

Great news for the UK’s world leading #marine #...

decc.gov.uk 05 Apr '12, 7am

Government has today launched its eagerly awaited £20 million Marine Energy Array Demonstrator scheme (MEAD). This scheme ...

Konacha: JavaScript Testing on Rails

rubyflow.com 03 Apr '12, 2pm

Konacha: JavaScript Testing on Rails Posted by joliss on April 03, 2012 — 0 comments For those looking to test heavy (Back...

A Fashionista’s Confession > B, 27 (UK8/10)

A Fashionista’s Confession > B, 27 (UK8/10)

hollyhoque.wordpress.com 04 Apr '12, 1pm

Criss Cross Knit Long Cardigan Black The workmanship of the cardigan is pretty nice. I really love the design, as it makes...

Behind The Scenes: Barista On Duty Coffee Testing Process

Behind The Scenes: Barista On Duty Coffee Testi...

dailyshotofcoffee.com 05 Apr '12, 2pm

For most roasters, the test is done by a small team of quality control employees that do regular coffee cuppings as they’r...

I have thoughts on testing your code:

smartic.us 12 Apr '12, 1pm

It’s happening again: An extremely successful software developer with a very large following lists his rules for success, ...

Railscasts - Testing Exceptions:

railscasts.com 31 Mar '12, 8pm

Nov 09, 2009 | 10 minutes | Testing , Debugging Sometimes bad code slips into production and triggers a 500 error. Learn h...

Rohde & Schwarz And 7Layers Teamed Up On Testin...

rfglobalnet.com 28 Mar '12, 3pm

Rohde & Schwarz, premium supplier of test and measurement solutions to the wireless industry, recently teamed up with 7Lay...

Saab completes smoke testing of LEDS: Saab has completed smoke testing of its third generation High Speed Direct...

Saab completes smoke testing of LEDS: Saab has ...

army-technology.com 02 Apr '12, 9am

Saab has completed smoke testing of its third generation High Speed Directed Launcher (HSDL-306) system, part of its Land ...

#291 Testing with VCR (pro) - RailsCasts:

railscasts.com 31 Mar '12, 9pm

#291 Testing with VCR Oct 17, 2011 | 13 minutes | Testing , Plugins If you ever need to test an application which communic...

Paid Search Testing, March Madness Bracket Style

Paid Search Testing, March Madness Bracket Style

searchenginewatch.com 27 Mar '12, 11am

We talk all the time about testing in paid search. Testing ad copy, landing pages, keywords, bids, etc. We're in constant ...

Taiwan IC testing houses see rebound in March

digitimes.com 26 Mar '12, 6am

Taiwan IC testing houses see rebound in March Mavis Hong, Taipei; Adam Hwang, DIGITIMES [Monday 26 March 2012] King Yuan E...

Testing a before_filter

robots.thoughtbot.com 06 Apr '12, 8pm

require 'test_helper' class ApplicationControllerTest < ActionController::TestCase context 'ensure_manually_set_password' ...

Untitled: Celebrate Easter with Ashleysinn! Sales items now updated at FLEA PRICES for all!!! Get tops at $10, b...

Untitled: Celebrate Easter with Ashleysinn! Sal...

sgflea.livejournal.com 07 Apr '12, 6am

Celebrate Easter with Ashleysinn! Sales items now updated at FLEA PRICES for all!!! Get tops at $10, bottoms at $14 and dr...